Christmas 2024 in Galleria Cavour 1959: an Enchanted Forest in the center of Bologna

This year’s Galleria Cavour 1959 Christmas comes to life through the Enchanted Forest theme, an experience that envelops visitors in a world of warm lights, golden decorations and fragrant fir trees. Every detail is designed to create a feeling of wonder, transforming Galleria into a true daydream.

THE SETTING
Christmas 2024 at Galleria Cavour 1959 promises to be an unforgettable event, a triumph of beauty and magic that engages every visitor. The Enchanted Forest theme comes to life through a record-breaking display, created by Evelina Flowers Florence, made up of important numbers and an attention to detail that expresses the very essence of Galleria Cavour 1959‘s philosophy.

One is greeted by 38 fragrant fir trees from the forests of Asolo, each designed to impress. From the monumental heights of 3.5 meters to the more collected 1.5-meter firs, each tree fits perfectly into a backdrop of lights and golden details. The decorations are more than just decorations: angel hair, precious materials, and refined design give each installation an enchanted aura.

LIGHT AND BEAUTY
Galleria’s ceilings are illuminated thanks to 19 Christmas streamers, up to 9 meters long. These masterpieces weave magnolia, golden asparagus and fir, illuminated by soft lights that transform the space into a fairy-tale realm.

Walking through the Gallery, the eye is caught by the majestic Saint Laurent frame, a structure of more than 15 meters that pays homage to the brand’s elegance, setting it perfectly in the Christmas atmosphere.

At the entrance to Via Giovanni Massei, a spectacular 50-foot installation embraces visitors, leading them into a world of wonder. Every detail of the installation, from the materials to the layout, is designed to enhance the experience of those who walk through these iconic spaces.

The Trivio installation dominates the scene with its 15 meters of LED trees and golden bangs. This visual spectacle is not just an installation, but an invitation to fully immerse yourself in the festive atmosphere. It is the beating heart of Christmas at Galleria Cavour 1959, where innovation and tradition come together in perfect balance.

AN INTERACTIVE AND IMMERSIVE EXPERIENCE
But the real surprise is the interactive installation in the heart of the Gallery. An elegant vintage sofa, surrounded by decorated fir trees, invites visitors to stop and experience Christmas in a unique way. Visitors can capture the moment with a photograph and share it on social media, helping to spread the magical atmosphere of #GalleriaCavour1959.

THE CHRISTMAS CAMPAIGN: AN INVITATION TO DREAM
This year Galleria Cavour 1959 presents an advertising campaign with the evocative title, “Make a Wish, It’s Christmas!” This message aims to turn shopping into a personal and intimate experience, an opportunity to express one’s wishes and make them come true.

#WishlistCavour1959 share your experience and actively participate in telling the story of the magic of Christmas in Galleria Cavour 1959.