ApritiModa is a journey intended for the public at large inside the beauty and skill of Made in Italy. It is the only opportunity to visit the places where the creations that the world envies us are born. On Saturday, October 21 and Sunday, October 22, 2023 ApritiModa will return to open a hundred doors, from the north to the south of the country: ateliers, workshops, manufactures, factories…
Realities throughout the country – from north to south – united by a common denominator: the work of artisans, workshops and large companies in the sector that every day, thanks to their attention to detail, make clothing, footwear and accessories among the examples of Italian excellence in the world.
The protagonist of this seventh edition is Italian sports fashion. A novelty within the now usual and unmissable event, conceived by journalist Cinzia Sasso. This year, in fact, for the first time, the public will also have the opportunity to discover those places where fashion meets sport and innovation intertwines with beauty; because sport, like fashion, is a universal language. This is also a unique opportunity to look at 2026 with a different, but complementary look to sports and start to smell the scent of the Olympic Games.
Adhering to the initiative are world-renowned companies such as Armani, Dolce&Gabbana, Loro Piana, Moncler, Zegna, Fratelli Rossetti, which is turning 70 this year; and small workshops such as Pino Grasso Ricami, Gallia&Peter Cappelli, the artisan umbrella maker Maglia, and the Omega glove maker from Naples that sells on Fifth Avenue, to name a few.
ApritiModa is a free event and open to the public. You can choose your own tour, guided and free of charge by booking on the website https://apritimoda.it.
