The Fay brand was born in the 1960s in Maine in the United States Of America. The company produced work clothes for Maine firefighters, durable, versatile garments with unique features suitable for work.
In 1987 it was acquired by the Della Valle family, from here the Fay brand took on a fashion connotation recognizable worldwide as the iconic “Workwear” jacket with the 4 metal hooks.
“Fay Archive” “is a side project of Fay born two years ago to remark the origins of the brand. It works, studies and reinterprets the brand’s archives telling not only the product, but its history and origins. A jacket made with those who work in mind with the 4 metal hooks to give security and adaptability to a work jacket.
In 2020 Fay Archive, instead of the usual advertising campaign, creates the “Testers” campaign: a trip around the world in search of real testers to demonstrate how the brand’s iconic jackets are suitable for extreme situations. Men who are inspirational and invite a common dialogue between seemingly irreconcilable realities.
After Russia, Iceland, Lanzarote, the new chapter of “Testers” arrives in Newfoundland, Canada, to present the new outerwear collection.
Field Test #28
For example, south of Newfoundland Island, at Cape St. Mary’s, ‘gannets,’ or herring gulls, return every year to breed. Luka is a photographer and researcher who on his seasonal expeditions among the oasis’ pristine, rocky areas follows the birds’ migrations and keeps track of them. Luka originally from Serbia, lives with his family in Montreal-he chose Canada for his love of wilderness and wildlife. He collaborates with researchers at ecological and nature reserves throughout the region, mapping and documenting bird movements.
Field Test #29
At Salmon Bay Farm, a corner of land in the Gulf of St. Lawrence on the northern coast of Quebec. Here the Roberts family has been raising ‘scallops,’ scallops, and lobster fishing for generations aboard the motor boat their father built 20 years ago. The Roberts are five brothers and all have a role in the team. Colton and Tristan have been fishing with their father and grandfather since childhood. Conditions are often difficult, temperatures can drop as low as 40 degrees below zero in December.
