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Montblanc celebrates 100 years of the Meisterstück

MONTBLANC / MAY 2024

Meisterstück di Montblanc

This year, Montblanc is celebrating a remarkable milestone: the 100th anniversary of its iconic Meisterstück fountain pen. First launched in 1924, the Meisterstück has become a symbol of the Maison, thanks to its refined design and precision craftsmanship, perfectly embodying the Montblanc philosophy.

The Maison, in celebration of its centennial, commissioned U.S. director and screenwriter Wes Anderson to create a commercial, a true short film, presented during a special Los Angeles event in the Paramour Estate, a residence that during the Golden Age of Hollywood hosted parties attended by Buster Keaton, Marion Davies, and Norma Shearer.

The story follows three colorful characters, played by actors Rupert Friend and Jason Schwartzman and Wes Anderson himself, to a fictitious Montblanc headquarters on the summit of Mont Blanc. Here the characters present the Maison, its history and its best-known creation in a way never seen before, in the most classic Anderson style, characterized by a distinctive visual aesthetic and eccentric, unconventional storytelling.

Anderson engaged producer and co-director Roman Coppola, producers Jeremy Dawson and John Peet, art director Stephan Gessler, and Linus Sandgren, Oscar-winning cinematographer for La La Land.

Meisterstück
MEISTERSTÜCK, AN ICON OF CRAFTSMANSHIP

With the handcrafted solid gold nib with rhodium-coated inlay, the three ring and cigar shape, the Meisterstück is Montblanc‘s most recognizable creation.
The Meisterstück – German for masterpiece – is both a piece of art and a rich slice of history. Almost 100 years after ist first introduction in 1924, the Meisterstück is the most famous writing instrument of any Montblanc collection. The Meisterstück has passed through the hands of cultural and political figures alike, from Nelson Mandela to Yoko Ono and from President Kennedy to Clinton to Obama. Ensuring its popularity hasn’t just come from the famous hands that have wielded it through. Rather, the momentum behind it comes from the hands of Montblanc artisans, who continue to create finely-tuned, superlative writing instruments of the highest possible quality.

The nib is the beating heart of the Meisterstück. To create it, master artisans hand-sculpt precious 14K or 18K gold bands in a process of over 35 skilled steps. Before the nib is approved for final assembly, it must undergo a series of rigorous quality checks. The last of which involves listening to the sound each nib makes as it glides over the paper: only nibs that do not scratch or snag, and thus generate a continuous sound, will pass the final quality inspection.

An instantly recognisable characteristic of the Meisterstück is the number engraved on its nib: 4810. The number reflects the Mont Blanc mountain’s height in meters, underscoring both the brand and the writers continuous drive to reach new limits.

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💞 “Anche a voi raccomando di coltivare l’amore per ciò che fate con rispetto di chi vi è vicino. 
Con l’amore si arriva lontano.”
Giorgio Armani

♥️ Celebriamo in Galleria Cavour 1959 l’amore in tutte le sue forme.

🥰 Vi aspettiamo con la nostra installazione dedicata alla Festa degli Innamorati.
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💞 “I also recommend that you cultivate love for what you do with respect for those around you.
Love goes a long way.”
Giorgio Armani

♥️ We celebrate love in all its forms at Galleria Cavour 1959.

🥰 We look forward to seeing you with our installation dedicated to Valentine’s Day.
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#galleriacavour1959 #valentinesday #loveisinthehair
💞 Se cerchi un regalo per San Valentino, @mc2saintbarth in @galleriacavour1959 è il posto perfetto!

👩‍❤️‍👨 Che sia per lui o per lei, troverai mille ispirazioni divertenti.

🥰 Vieni a curiosare! 
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💞 If you're looking for a Valentine's Day gift, mc2 at @galleriacavour1959 is the perfect place!
👩‍❤️‍👨 Whether it's for him or her, you'll find tons of fun inspiration.
🥰 Come and browse!
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#galleriacavour1959 #sanvalentino #saintbarth
🖊️ La nuova collezione Meisterstück Romeo & Juliet dí @montblanc è perfetta per San Valentino!

👩‍❤️‍👨 Questa nuova edizione dell’icona Meisterstück è ispirata alla leggendaria storia d’amore di Romeo e Giulietta. 

♥️ Una palette di colori chiari e scuri riflette il dualismo tra amore e conflitto e delicate incisioni esprimono sia la tenerezza che gli ostacoli dell’amore.

✍🏻 Completano la linea gli accessori Romeo e Giulietta. 

💞 Venite in Galleria per scoprirla in boutique!
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🖊️ The new Meisterstück Romeo & Juliet collection from Montblanc is perfect for Valentine’s Day!

👩‍❤️‍👨 This new edition of the iconic Meisterstück is inspired by the legendary love story of Romeo and Juliet.

♥️ A palette of light and dark colors reflects the duality of love and conflict, and delicate engravings express both the tenderness and the obstacles of love.

✍🏻 Romeo and Juliet accessories complete the line.

💞 Come to the Galleria to discover it in store!
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#galleriacavour1959 #montblanc #valentinesday
💕 Il love corner più Instagrammabile di Bologna è ufficialmente aperto! 

📸 Passate a trovarci per un selfie tra cuori e rose rosse e taggateci nelle vostre stories! 
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#galleriacavour1959 #valentinedays #bolognacentro
👗 La sostenibilità della moda è un tema che unisce l’arte di Michelangelo Pistoletto e la visione della nostra Galleria Cavour 1959.

👔 Una riflessione che il Maestro iniziò già nel 1967 quando realizzò la “Venere degli stracci”, oggi esposta a Palazzo Boncompagni fino al 3 Giugno.

🙌🏻 Da sempre, fin dalla nostra ideazione, abbiamo fatto della sostenibilità un pilastro della nostra storia, condiviso e praticato anche dai nostri brand.
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👗 The sustainability of fashion is a theme that unites the art of Michelangelo Pistoletto and the vision of our Galleria Cavour 1959.

👔 A reflection that the Maestro began as early as 1967 when he created “Venus of the Rags,” now on display at Palazzo Boncompagni until June 3rd.

🙌🏻 Since our inception, we have made sustainability a cornerstone of our history, shared and practiced by our brands as well.
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#palazzoboncompagni #galleriacavour1959 #michelangelopistoletto