With an exclusive event during Design Week 2024 in Milan, Fay presents the project in collaboration with Pietro Terzini.
Born in 1990, Terzini is the creative who has made words a hallmark.
Shirt jackets, sweatshirts, T-shirts, baseball caps and padded vests become the canvas on which the claim “Big dogs don’t bark” stands out, accompanying the brand’s identity element, more than a claim, it is a philosophy of life. A common ground of value themes and balance, the vision of those who do not want to upset the schemes, but give a contemporary, new and not ‘shouted’ interpretation.
The Pietro Terzini x Fay capsule is available at DEV store in Galleria Cavour 1959.
What I do works to the extent that it is simple, so I try to take away layers of complexity. I want my creations to be able to reach as many people as possible, to speak to people. Something really works when it is shared. I like to think I’m giving an alternative tool to communicate, to convey a message.
Pietro Terzini for Galleria Cavour 1959
Last December, Pietro Terzini was featured in a light installation I’ll be here any time on the facade of Galleria Cavour 1959.
The installation, visible every evening at dusk, has ignited everyone’s attention to the need for peace and care – of the environment and people – at a time that also sees so many wars going on. A message of universal love from a place that also conveys balance with the elegance of its floral arrangements that respect the environment according to Cam criteria (minimum environmental criteria).
