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Saint Laurent opens Babylone in the heart of Paris

SAINT LAURENT / MARCH 2024

Saint Laurent Babylone, Parigi
Saint Laurent Babylone, Paris

A new cultural destination and bookstore dedicated to art, music and culture, as well as events, readings and DJ sets. Located at 9 Rue de Grenelle in the 7th Arrondissement of Paris, the new concept store’s name refers to the iconic Left Bank neighborhood of Sevres-Babylone.

In 1970, Yves Saint Laurent and Pierre Bergé moved into a charming duplex located on the rue de Babylone in Paris, where they built up a varied art collection including works by Francisco Goya, Andy Warhol, and Piet Mondrian, combining different styles and periods.

This abode inspired the maison’s latest initiative in the French capital: a cozy bookstore offering a selection of rare titles and out-of-print records, carefully curated by art director Anthony Vaccarello.

Saint Laurent Babylone, Paris

Saint Laurent Babylone harks back to the recently opened Saint Laurent flagship on Avenue des Champs-Élysées, with imposing shelving, Donald Judd seating, and marble furnishings contributing to the gallery-like atmosphere within the building’s minimalist design.

Within this space, similar to Saint Laurent and Bergé’s duplex, are authentic treasures. You will find a selection of fine François Daubinet chocolates, a range of new titles published under the Saint Laurent Rive Droite Editions label, created in collaboration with the likes of Bruno Roels, Daido Moriyama, Jeanloup Sieff and Cai Guo-Qiang.

Saint Laurent Babylone

The rarest books will be displayed on an antique Pierre Jeanneret desk, equipped with white gloves to gently flip through the pages.

Among the most coveted pieces are Rose Finn-Kelcey’s black-and-white photographs from the 1970s and shots by Juergen Teller, who is scheduled to hold an in-store autograph session later this month.

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🌿 “For me, the idea of ​​gentle luxury, a symbol of beauty and living according to nature, is clear.”

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➡️ It’s called “Act of Instinct” and is inspired by the iconic looks of the 80s, from the famous television series “Miami Vice” to the style of F. Scott Fitzgerald’s “Great Gatsby”.
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#galleriacavour1959 #bolognashopping #luxurylifestyle #luxurybrand #brunellocucinelli
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🥲 Un arrivederci al nostro Jannik Sinner, global brand ambassador @gucci che per lui ha creato il borsone “JS” che porta il suo nome.

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🎾 Alla prossima sfida!
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🎾 The @wimbledon 2024 tournament has come to an end, with victories for Barbora Krejcikova in the women’s final and Carlos Alcaraz in the men’s final!

🥲 Goodbye to our Jannik Sinner, global brand ambassador for @gucci who created the “JS” bag for him that bears his name.

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🎾 See you next time!
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