Tod’s joins the Aura Blockchain Consortium and marks a significant step toward digital innovation and transparency.
Joining a blockchain consortium allows brands to integrate advanced technologies to track and authenticate their products. This not only improves transparency and consumer trust but also enables better supply chain management and counteracts counterfeiting.
Blockchain technologies used can include the use of Digital Product Passport (DPP), which provides unique details about each product, from its origin to manufacture to distribution. This digital passport can be used to ensure the authenticity of products and provide consumers with detailed information about their provenance and sustainability.
