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How colors define iconic brands

GUCCIARMANIBRUNELLO CUCINELLI / DECEMBER 2023

Come i Colori Definiscono i Brand Iconici

In the fashion world, color is not just a shade, it is a statement. From Chanel to Gucci, from Armani to Cucinelli, every fashion brand has defined its identity not only through designs and fabrics but also through the artful and often bold use of color.

Gucci has created an unmistakable imprint in the fashion world with its bold use of green and red, often juxtaposed in an iconic stripe.

More recently, Sabato De Sarno, for his first collection, chose Rosso Ancora, a dark red tending toward brown that is the brand’s new signature hue.

Gucci Rosso Ancora
Gucci, spring 2024 ready-to-wear

Armani greige embodies elegance, versatility and a certain sophisticated minimalism. This color, in its various shades, has become a symbol of contemporary fashion that stands for elegance and sophistication.

“I was looking for a shade that was warm but at the same time metropolitan, understated but not obvious. And greige is all that for me: understated, sophisticated and natural. I love natural colors, they give a deep sense of tranquility and serenity, and they are a base on which you can build anything” Giorgio Armani

Greige di Emporio Armani
Emporio Armani

Brunello Cucinelli is renowned for its use of natural shades, such as beiges, grays and browns. These colors reflect the brand’s philosophy based on naturalness, quality and respect for the environment. Cucinelli’s palette evokes a sense of understated elegance and sustainable luxury, perfectly in line with the brand’s vision for ethical and timeless fashion.

Brunello Cuccinelli AW23
Brunello Cuccinelli Fall/Winter 2023-24 / Courtesy of Brunello Cuccinelli
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Con profondo dolore, ci uniamo al lutto della famiglia e di tutti i suoi collaboratori per la scomparsa di Giorgio Armani, maestro assoluto dello stile e dell’eleganza italiana, che ha trasformato la moda in arte universale.

La sua visione ha cambiato per sempre il mondo della moda, lasciando un’eredità che continuerà a ispirare generazioni.

“Per me Giorgio Armani è stato un punto di riferimento unico: un uomo di straordinaria misura, capace di dare voce all’Italia più elegante e autentica. Il suo stile e la sua arte sono destinati a vivere oltre il tempo.”
Paola Pizzighini Benelli, CEO di Galleria Cavour 1959

Con gratitudine e rispetto, custodiamo la sua memoria.
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With deep sorrow, we join his family and all his collaborators in mourning the passing of Giorgio Armani, the absolute master of Italian style and elegance, who transformed fashion into a universal art form.

His vision changed the world of fashion forever, leaving a legacy that will continue to inspire generations.

"For me, Giorgio Armani was a unique role model: a man of extraordinary proportions, capable of giving voice to the most elegant and authentic Italy. His style and his art are destined to live on beyond time."
Paola Pizzighini Benelli, CEO of Galleria Cavour 1959

With gratitude and respect, we cherish his memory.

#giorgioarmani