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How colors define iconic brands

GUCCIARMANIBRUNELLO CUCINELLI / DECEMBER 2023

Come i Colori Definiscono i Brand Iconici

In the fashion world, color is not just a shade, it is a statement. From Chanel to Gucci, from Armani to Cucinelli, every fashion brand has defined its identity not only through designs and fabrics but also through the artful and often bold use of color.

Gucci has created an unmistakable imprint in the fashion world with its bold use of green and red, often juxtaposed in an iconic stripe.

More recently, Sabato De Sarno, for his first collection, chose Rosso Ancora, a dark red tending toward brown that is the brand’s new signature hue.

Gucci Rosso Ancora
Gucci, spring 2024 ready-to-wear

Armani greige embodies elegance, versatility and a certain sophisticated minimalism. This color, in its various shades, has become a symbol of contemporary fashion that stands for elegance and sophistication.

“I was looking for a shade that was warm but at the same time metropolitan, understated but not obvious. And greige is all that for me: understated, sophisticated and natural. I love natural colors, they give a deep sense of tranquility and serenity, and they are a base on which you can build anything” Giorgio Armani

Greige di Emporio Armani
Emporio Armani

Brunello Cucinelli is renowned for its use of natural shades, such as beiges, grays and browns. These colors reflect the brand’s philosophy based on naturalness, quality and respect for the environment. Cucinelli’s palette evokes a sense of understated elegance and sustainable luxury, perfectly in line with the brand’s vision for ethical and timeless fashion.

Brunello Cuccinelli AW23
Brunello Cuccinelli Fall/Winter 2023-24 / Courtesy of Brunello Cuccinelli
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👚 Nasce nel 1972 la Polo, l’iconica maglietta con il colletto disegnata dallo stilista designer statunitense Ralph Lauren.

🐎 Ogni dettaglio doveva essere perfetto: il tessuto in puro cotone; i bottoni realizzati a punto croce; l’iconico colletto a coste; il giocatore di polo ricamato sul petto sinistro. 

👕 In questi 50 anni è stata indossata da star del cinema, presidenti, atleti e artisti e da quasi tutti noi!
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👚 The Polo was born in 1972, the iconic collared t-shirt designed by American designer Ralph Lauren.

🐎 Every detail had to be perfect: the pure cotton fabric; the buttons made in cross stitch; the iconic ribbed collar; the polo player embroidered on the left chest.

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