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Gucci Cruise 2025 at London’s Tate Modern

GUCCI / MAY 2024

immagine della sfilata di Gucci alla Tate Modern

For his debut with the Cruise collection, Gucci‘s Creative Director Sabato De Sarno rediscovered the origins of the Maison, staging the Cruise 2025 show at the evocative Tate Modern in London.

In 1897, Guccio Gucci, the founder of the Maison, traveled to London and found work as a porter at The Savoy hotel. Inspired by the city’s lively spirit, he returned to Florence to open a luggage shop, eager to tell a new lifestyle story through his suitcases.

Drawing inspiration from his numerous trips to London over the years, Sabato De Sarno sought to capture the city’s unique essence by choosing the Tate Modern as the show’s location. This venue, where art, design, and fashion converge, provided the perfect stage for his creative vision.

immagine della sfilata di Gucci alla Tate Modern
Gucci Cruise 2025
immagine della sfilata di Gucci alla Tate Modern
Gucci Cruise 2025

Exploring a creative direction means going into a pre-existing space and having it seen through your eyes, going from room to room in order to reshape the building. We chose London for the Cruise show, knowing that it was the right choice. I owe a lot to this city, which welcomed me and listened to me. The same goes for Gucci, whose founder was inspired by his experience in this city.”


Sabato De Sarno

The show featured a host of illustrious guests, including Dua Lipa, Debbie Harry of Blondie, Demi Moore, Paul Mescal, Andrew Scott, Solange Knowles, and Salma Hayek.

immagine della sfilata di Gucci alla Tate Modern
Gucci Cruise 2025
immagine della sfilata di Gucci alla Tate Modern
Gucci Cruise 2025
immagine della sfilata di Gucci alla Tate Modern
Gucci Cruise 2025
immagine della sfilata di Gucci alla Tate Modern
Gucci Cruise 2025

Sabato De Sarno’s new collection reflects on the contrasts and harmonies of London. Embroidery art takes center stage with a refined floral aesthetic enhanced by exquisite craftsmanship. Fringes and petals adorn the relaxed silhouettes, creating unity in contrast, while diamond patterns made with georgette nets are embellished with romantic details.

The looks in the collection are completed by the Gucci Blondie bag. Adorned with the perfectly rounded emblem first introduced by the Maison in 1971, this new bag intertwines historical codes with contemporary influences. Crafted from leather and fabric to be worn on the shoulder, the 1970s-inspired silhouette is sometimes embellished with the iconic GG monogram.

Gucci Cruise 2025 Fashion Show

The Horsebit creepers make their second appearance, distinguished by their thick sole, laces, and the namesake double ring with bar on the upper part. Meanwhile, the romantic silhouette of the Horsebit ballerina is paired with the functional features of the shoe: a flatter sole for the dynamic movement of everyday life.

Ballerina Horsebit © Gucci
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💥 Grandissimo successo per “Shirts of Light”, la mostra dell’artista bolognese Michele Astolfi presentata da Macron in @galleriacavour1959 in occasione di ArteFiera!

👕 L’artista, con un meraviglioso lavoro artigianale, ha interpretato le maglie del Bologna FC 1909 realizzate da Macron per questa stagione sportiva.

➡️ L’esposizione sarà visitabile fino a domani 13 febbraio!

Fate un salto!
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💥 Huge success for “Shirts of Light”, the exhibition by Bolognese artist Michele Astolfi presented by Macron in @galleriacavour1959 on the occasion of ArteFiera!

👕 The artist, with a wonderful artisan work, interpreted the Bologna FC 1909 shirts made by Macron for this sports season.

➡️ The exhibition will be open until tomorrow, February 13th!

Stop by!
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#galleriacavour1959 #bolognacentro #bolognacultura #macron #bolognafc #micheleastolfi #mostragratis
💥 Grazie per il grande entusiasmo con cui avete accolto le nostre mostre in @galleriacavour1959.

➡️ Vi ricordiamo che “Oltre il Reale: David LaChapelle a Bologna” proseguirà fino al 15 Marzo 2025.

💥 E’ una mostra gratuita!

⏱️ 
➡️ Martedi-Giovedì: 10:00-13:00,
15:30-19:30
➡️ Venerdì-Sabato: 10:00-19:00
➡️ Domenica: su appuntamento
scrivendo a:
info@contemporaryconcept.net
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💥 Thank you for the great enthusiasm with which you welcome our exhibitions at @galleriacavour1959.

➡️ We remind you that “Beyond the Real: David LaChapelle in Bologna” will continue until March 15th 2025.

💥It is a free exhibition!

⏱️ 
➡️ Tuesday-Thursday: 10:00-13:00,
15:30-19:30
➡️ Friday-Saturday: 10:00-19:00
➡️ Sunday: by appointment
by writing to:
info@contemporaryconcept.net
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🎥 Credits @hashtagitaly 
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#galleriacavour1959 #bologna #artcitybologna #artefiera #davidlachapelle #deodatoarte
💥
“Ci saranno persone che parlano e persone di cui si parla, scegli, quale vuoi essere?”

Davide LaChapelle 

———
🖼️ Oltre il reale. David LaChapelle a Bologna

📆 Oggi per la ArtCity White Night potete visitare liberamente la mostra fino alle ore 24.

💰 Ingresso gratuito 

ℹ️ info@contemporaryconcept.net
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💥
“There will be people who talk and people who are talked about, choose, which one do you want to be?”

Davide LaChapelle

———
🖼️ Beyond the Real: David LaChapelle in Bologna

📆 Today for the ArtCity White Night you can freely visit the exhibition until midnight.

💰 Free admission

ℹ️ info@contemporaryconcept.net
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#artcitybologna #davidlachapelle #deodoatoarte #bologna #artcitybologna #artcitynight #galleriacavour1959 #bolognacentro #bolognacitta #bolognawelcome #luxurybrand #igbologna
💥 La mostra “Oltre il Reale: David LaChapelle a Bologna” in @galleriacavour1959 è aperta!

ℹ️ Vi ricordiamo che l’ingresso alla mostra è gratuito ed è libero con i seguenti orari:

⏱️ 
- Martedì-Giovedì: 10:00-13:00, 15:30-19:30
- Venerdì-Sabato: 10:00-19:00
- Domenica: su appuntamento scrivendo a: info@contemporaryconcept.net

➡️ Durante ArtCity:
6 – 9 febbraio 2025
6-7-9 febbraio: 10:00-20:00
8 febbraio – ArtCity White Night: fino alle 24:00

📆 Fino al 15 marzo 2025

📍Via G. Massei 1, Bologna
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💥 The exhibition “Beyond the Real: David LaChapelle in Bologna” at @galleriacavour1959 is open!

ℹ️ ​​We remind you that admission to the exhibition is free and it will be open at the following times:

⏱️ 
- Tuesday-Thursday: 10:00-13:00, 15:30-19:30
- Friday-Saturday: 10:00-19:00
- Sunday: by appointment by writing to: info@contemporaryconcept.net

➡️ During ArtCity:
6th – 9th February 2025
6th-7th-9th February: 10:00-20:00
8th February – ArtCity White Night: until 24:00

📆 Until 15th March 2025

📍Via G. Massei 1, Bologna
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#galleriacavour1959 #bologna #bolognacentro #bolognashopping #bolognacitta #bolognawelcome #luxurybrand #igbologna #artcitybologna #davidlachapelle #deodoatoarte