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The Old Money Aesthetics of Fashion

POLO RALPH LAURENBARBOUR / APRIL 2024

una campagna anni 90 di Polo Ralph Lauren

On Instagram, the hashtag #OldMoney has nearly a million posts and #OldMoneyAesthetic about 360,000. It’s like opening a door to a world of timeless sophistication, where luxury is whispered and elegance is the undisputed queen.

According to the Oxford definition, “Old Money” means inherited rather than earned wealth. This implies that aspiring to live an “old money” lifestyle may seem an unattainable goal, as it requires being born under the right circumstances, with the right surname and a substantial inheritance. It is perhaps for this reason that, in the eyes of Gen Z, aesthetics have taken a predominant role. The concept of “old money” has turned into an aesthetic trend, rather than being regarded as a life goal.

Johnny Flynn as Dickie Greenleaf in the TV series “Ripley”

This is closely echoed by the protagonists of TV series such as Succession, Saltbaurn, the Dickie Greenleaf of the newest Netflix series, Ripley, inspired by Mr. Ripley’s Talent, or vintage Ralph Lauren or Barbour advertisements.

Polo Ralph Lauren advertisement, 1990s
Barbour advertisement, 1990s

The mainstays of the “old money look” include polo shirts, the “quiet luxury” designer items, as well as argyle vests, white sneakers, shorts, quilted coats, and tailored garments.

Although the Old Money aesthetic may seem light years away from sustainable fashion, the offerings are based on high-quality garments in neutral shades that can be worn interchangeably and made to last.

The watchword is to shop consciously and invest in your wardrobe. It might be considered a ‘trend’ in its own right, but the look associated with it can accompany you for decades and the garments are meant to last.
The appeal of being ‘timeless’ lies in being able to create a wardrobe that can be worn forever, with pieces that will never age or follow the whims of trends.

John F. Kennedy Jr. and Carolyn Bessette-Kennedy are considered one of the most elegant couples of all time
Lady Diana embodies the #OldMoney aesthetic
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👕 L’artista, con un meraviglioso lavoro artigianale, ha interpretato le maglie del Bologna FC 1909 realizzate da Macron per questa stagione sportiva.

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💥 Huge success for “Shirts of Light”, the exhibition by Bolognese artist Michele Astolfi presented by Macron in @galleriacavour1959 on the occasion of ArteFiera!

👕 The artist, with a wonderful artisan work, interpreted the Bologna FC 1909 shirts made by Macron for this sports season.

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➡️ We remind you that “Beyond the Real: David LaChapelle in Bologna” will continue until March 15th 2025.

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“Ci saranno persone che parlano e persone di cui si parla, scegli, quale vuoi essere?”

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🖼️ Oltre il reale. David LaChapelle a Bologna

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“There will be people who talk and people who are talked about, choose, which one do you want to be?”

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💥 La mostra “Oltre il Reale: David LaChapelle a Bologna” in @galleriacavour1959 è aperta!

ℹ️ Vi ricordiamo che l’ingresso alla mostra è gratuito ed è libero con i seguenti orari:

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💥 The exhibition “Beyond the Real: David LaChapelle in Bologna” at @galleriacavour1959 is open!

ℹ️ ​​We remind you that admission to the exhibition is free and it will be open at the following times:

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