C.ALLA is a luxury clothing, lingerie and beachwear brand totally made in Italy that realises unique, made-to-measure, elegant and sought-after garments. It was founded in 2018 simultaneously with the creation of an innovative fabric, the silver fibre, devised by the young designer Carlotta Checchi, founder of the brand. C.ALLA silver is dermatologically tested, hypoallergenic, antibacterial, antimicrobial, antiseptic, and helps to prevent bad odours. Attention to health is increasingly heartfelt.